the official website early on through open microblogging, establish communication with the consumer brand information platform; Anta official flagship store there is a new brand launched on spread through video sites and community sites, attracting hot friends. Some foreign brands will be focusing its  womens converse all star attention on the cross-border marketing, Nike and Buick cooperation, enhance the visibility of Nike, also contributed to the Nike Air shoes, Nike sports shoes sales rose. Entertainment marketing model for positioning in the fashion shoes, casual shoes such brands. Lacoste alligator shoes in the series will need to be more prudent stars to endorsement. The sports shoes and apparel brand should be combined with its own product characteristics, proceed from the sports marketing. From the current marketing point of view, in the shoe industry, celebrity endorsements and sponsorship of these two modes of transmission appears to be more common

. For this type of marketing, Adidas breeze series brand sponsorship after the Olympics, to get the majority of consumers agree. And marketing activities in China's methods and ideas, by holding the converse pro star Third Beijing International Marathon, fit the Chinese people to improve their health by running philosophy of life, once again enhance the brand value of Adidas running shoes for the Adidas brand to add value . But sports marketing association must find points race and enterprises, strong to drag would cause boredom, sports marketing needs a complete and unified,

 consistent propaganda from the top down. In summary, entertainment marketing and sports marketing is undoubtedly one of the hottest shoes and apparel companies at this stage of marketing, but in such a competitive market, the only way to seize the precise marketing can truly lay its own niche market. To celebrate the advent of 75 Batman load, since the beginning of October 27, COLETTE will be on sale for a month Batman-themed clothing and accessories boutique series. Warner Bros. Consumer Products on behalf of DC Entertainment announced the company to cooperate with a grand COLETTE. Will launch a variety of exclusive limited edition boutique to celebrate the legendary hero - the 75th anniversary of the advent of the Dark Knight Batman. "Batman" sports shoes can be described as constantly surprises throughout November, distinguished guests can buy a range from a number of well-known designer and brand design